Hello, we're a husband
and wife studio
Hello, we're
a husband and
wife studio
We’re James and Vicki West. Designers, partners, and co-conspirators in building brands that actually give a damn. We met at a design studio in London and since then we’ve added two kids and an overexcited dog to the tribe. The next step? A shared mission to help planet-positive brands find their voice and make their mark. Less noise. More purpose.
Who are we?
James is the creative renegade. After 15 years freelancing for big agencies and shiny campaigns for clients like Google, KFC, L'Oreal, Ben & Jerry's and Lewis Hamilton, he’s become obsessed with turning logos and identities into real commercial firepower.
Vicki is the strategic voice of reason. With two decades in design and a background in advertising and marketing for clients like Coca-Cola, Heineken, KitKat, Nissan, Gucci and Dolce & Gabbana, she ensures every system and layout pulls its weight, not just looks good.
Together, we bring the best of both worlds: big-picture thinking and pixel-perfect execution. Everything we do happens in an open, collaborative way so the work isn’t just good, it matters.
James is the creative renegade. After 15 years freelancing for big agencies and shiny campaigns for clients like Google, KFC, L'Oreal, Ben & Jerry's and Lewis Hamilton, he’s become obsessed with turning logos and identities into real commercial firepower.
Vicki is the strategic voice of reason. With two decades in design and a background in advertising and marketing for clients like Coca-Cola, Heineken, KitKat, Nissan, Gucci and Dolce & Gabbana, she ensures every system and layout pulls its weight, not just looks good.
Together, we bring the best of both worlds: big-picture thinking and pixel-perfect execution. Everything we do happens in an open, collaborative way so the work isn’t just good, it matters.
James is the creative renegade. After 15 years freelancing for big agencies and shiny campaigns for clients like Google, KFC, L'Oreal, Ben & Jerry's and Lewis Hamilton, he’s become obsessed with turning logos and identities into real commercial firepower.
Vicki is the strategic voice of reason. With two decades in design and a background in advertising and marketing for clients like Coca-Cola, Heineken, KitKat, Nissan, Gucci and Dolce & Gabbana, she ensures every system and layout pulls its weight, not just looks good.
Together, we bring the best of both worlds: big-picture thinking and pixel-perfect execution. Everything we do happens in an open, collaborative way so the work isn’t just good, it matters.
Our story
We started A Tribe Called West because we wanted to do branding differently. Not as a big agency with layers between you and the people doing the work. Not as a freelancer juggling a dozen side projects.
We wanted to work directly with founders. The kind of people who have a big idea, back themselves, and go all in to make it happen. The ones building challenger brands in food, drink, wellness, or beauty and refusing to settle for average.
That’s where we come in. We’re two Senior Creatives, which means you get the full studio skill set working directly with you - strategy, design, storytelling, packaging - without the agency price tag or politics. Our skills complement each other, so nothing slips through the cracks.
More than that, we get to collaborate with founders as partners, not just suppliers. To be part of your story, not just a line item on your invoice. And honestly, that’s the best part because founders like you are usually the most inspiring people in the room.
We’re here to help you take your idea, your product, your vision and build the brand that gets it off the shelf and into more hands.
Our story
We started A Tribe Called West because we wanted to do branding differently. Not as a big agency with layers between you and the people doing the work. Not as a freelancer juggling a dozen side projects.
We wanted to work directly with founders. The kind of people who have a big idea, back themselves, and go all in to make it happen. The ones building challenger brands in food, drink, wellness, or beauty and refusing to settle for average.
That’s where we come in. We’re two Senior Creatives, which means you get the full studio skill set working directly with you - strategy, design, storytelling, packaging - without the agency price tag or politics. Our skills complement each other, so nothing slips through the cracks.
More than that, we get to collaborate with founders as partners, not just suppliers. To be part of your story, not just a line item on your invoice. And honestly, that’s the best part because founders like you are usually the most inspiring people in the room.
We’re here to help you take your idea, your product, your vision and build the brand that gets it off the shelf and into more hands.
Our story
We started A Tribe Called West because we wanted to do branding differently. Not as a big agency with layers between you and the people doing the work. Not as a freelancer juggling a dozen side projects.
We wanted to work directly with founders. The kind of people who have a big idea, back themselves, and go all in to make it happen. The ones building challenger brands in food, drink, wellness, or beauty and refusing to settle for average.
That’s where we come in. We’re two Senior Creatives, which means you get the full studio skill set working directly with you - strategy, design, storytelling, packaging - without the agency price tag or politics. Our skills complement each other, so nothing slips through the cracks.
More than that, we get to collaborate with founders as partners, not just suppliers. To be part of your story, not just a line item on your invoice. And honestly, that’s the best part because founders like you are usually the most inspiring people in the room.
We’re here to help you take your idea, your product, your vision and build the brand that gets it off the shelf and into more hands.
“If you're on the fence about working with James, get off the fence right now. I have nothing but awesome things to say about every step of the process we went through when creating On Point with him. He's a rockstar.”
Brad Summey
On Point Provisions
"James is a dream to work with, nails the brief every time and has been the design guru for our quality-lead brand from the start. His ideas have helped shape our brand identity and his sleek label designs have made selling our beer all that bit easier!"
Lance Van Dijk
Antur Brew Co.
"We’ve always been hugely impressed by Vicki's work. Her attention to detail is fantastic, everything always comes back perfectly executed. She’s also a lovely person to work with! I wouldn’t hesitate to work with Vicki again or recommend her to others."
Lucy Archard
Boston Tea Party
“If you're on the fence about working with James, get off the fence right now. I have nothing but awesome things to say about every step of the process we went through when creating On Point with him. He's a rockstar.”
Brad Summey
On Point Provisions
"James is a dream to work with, nails the brief every time and has been the design guru for our quality-lead brand from the start. His ideas have helped shape our brand identity and his sleek label designs have made selling our beer all that bit easier!"
Lance Van Dijk
Antur Brew Co.
"We’ve always been hugely impressed by Vicki's work. Her attention to detail is fantastic, everything always comes back perfectly executed. She’s also a lovely person to work with! I wouldn’t hesitate to work with Vicki again or recommend her to others."
Lucy Archard
Boston Tea Party
“If you're on the fence about working with James, get off the fence right now. I have nothing but awesome things to say about every step of the process we went through when creating On Point with him. He's a rockstar.”
Brad Summey
On Point Provisions
"James is a dream to work with, nails the brief every time and has been the design guru for our quality-lead brand from the start. His ideas have helped shape our brand identity and his sleek label designs have made selling our beer all that bit easier!"
Lance Van Dijk
Antur Brew Co.
"We’ve always been hugely impressed by Vicki's work. Her attention to detail is fantastic, everything always comes back perfectly executed. She’s also a lovely person to work with! I wouldn’t hesitate to work with Vicki again or recommend her to others."
Lucy Archard
Boston Tea Party
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