A fearless brand
built for you

It’s tempting to dive straight into design but without clarity on who you are and why you exist, design risks becoming surface-level and costly to redo later. Our process gets it right from the start, giving you clarity and direction at every stage, and a brand identity built to grow with purpose.

1. Groundwork

Laying the foundation with a collaborative brand strategy workshop: we work on your vision, mission, purpose, values, competitors, target market, and positioning.

1. Groundwork

Laying the foundation with a collaborative brand strategy workshop: we work on your vision, mission, purpose, values, competitors, target market, and positioning.

1. Groundwork

Laying the foundation with a collaborative brand strategy workshop: we work on your vision, mission, purpose, values, competitors, target market, and positioning.

2. Rooted Insight

Distilling strategy into creative territories to align on the brand’s direction before moving into design.

2. Rooted Insight

Distilling strategy into creative territories to align on the brand’s direction before moving into design.

2. Rooted Insight

Distilling strategy into creative territories to align on the brand’s direction before moving into design.

3. Onward

We advance with a bold brand concept - built from strategy, refined with you, and ready to anchor your brand across every channel.

3. Onward

We advance with a bold brand concept - built from strategy, refined with you, and ready to anchor your brand across every channel.

3. Onward

We advance with a bold brand concept - built from strategy, refined with you, and ready to anchor your brand across every channel.

4. Wayfinding

A brand guideline document that explains how our brand shows up in the world.

4. Wayfinding

A brand guideline document that explains how our brand shows up in the world.

4. Wayfinding

A brand guideline document that explains how our brand shows up in the world.

5. Toolkit

You get a fully equipped brand asset toolkit - everything you need to roll out the brand with confidence.

5. Toolkit

You get a fully equipped brand asset toolkit - everything you need to roll out the brand with confidence.

5. Toolkit

You get a fully equipped brand asset toolkit - everything you need to roll out the brand with confidence.

6. Handover

We provide a detailed handover of the brand guidelines and toolkit so you feel confident in owning your new fearless brand identity.

6. Handover

We provide a detailed handover of the brand guidelines and toolkit so you feel confident in owning your new fearless brand identity.

6. Handover

We provide a detailed handover of the brand guidelines and toolkit so you feel confident in owning your new fearless brand identity.

What we bring to the table

Brand Strategy

The thinking before the visuals. Strategy is what makes your story connect, your values come through, and gives your brand backbone to scale.

Purpose, Vision and Mission
Brand Personality and Tone of Voice
Target Audience
Competitor Analysis
Positioning
Narrative and Messaging
Naming Development

Visual Identity

This is where your brand takes shape. We build a visual system that’s distinctive, consistent, and easy to roll out so your brand shows up strong at every touchpoint.