The Shelf Ready Score

A quick honest read on whether your brand is doing what it needs to do to get listed, stay listed, and grow. Twelve questions. Four areas. Around four minutes start to finish.

Built for founder-led CPG brands at the point where the product's working, the traction is real, and there's a quiet feeling that the brand isn't quite keeping pace. If you're heading into a retailer pitch, planning a range expansion, or just sensing that your branding is starting to hold the business back, this is the place to start.

What you'll find out

Whether your positioning is sharp enough to stand for something. Whether your visual identity reflects the quality of the product. Whether your packaging is communicating the right thing in the two seconds a shopper gives it. And whether the brand is genuinely ready for what's coming next.

Who it's for

Founder-led food, drink, beauty and wellness brands somewhere between launch and £10M, sold through retail or direct, and feeling the pressure of a brand that hasn't grown up with the business.

What you'll get back

A score out of twelve, a clear sense of which areas are pulling their weight and which aren't, and a few practical action steps to work through. No sales pitch, no follow-up call unless you ask for one.