The Shelf Ready Score
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Resource
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By James West
An interactive self-audit scorecard for founder-led CPG brands. Twelve questions. Four areas. Around four minutes start to finish, so grab a coffee and let's get into it.
Answer each question honestly and get a score across four key areas - Positioning, Visual Identity, Packaging and Brand Alignment. You'll come away knowing which parts of your brand are pulling their weight, which aren't, and with practical prompts to work through where it might need attention.
