Frooted
Raw fruit, real fun.
How do you make fruit cool again? That was the challenge when we created Frooted, a raw, cold-pressed fruit snack brand built to help families fuel active lives with snacks that actually taste like fruit. We wanted to flip the script on what “healthy” looks like in the snack aisle. Too many brands play it safe, all greens and whispers of wellness. Frooted needed to feel loud, joyful, and unapologetically fruity.
Client
Frooted
Services
Brand Identity Design Packaging Design
Industries
FMCG, Snack
Date
2025
The strategy centred around one big idea, keeping fruit real. No fake sweetness, no healthwashing. Just raw, no-added-sugar snacks that excite kids and satisfy parents. From naming and tone of voice to a full visual identity, every element was designed to capture that vibrant, sport-meets-snack energy: bold colour blocks, sticker-style fruit icons, and confident, friendly type that pops on shelf.
The result? A brand that parents trust and kids reach for. Frooted feels alive, confident enough for Whole Foods, fun enough for the playground. It’s proof that “healthy” doesn’t have to mean beige. It can be loud, loved, and taste like the real thing.
