Golden Fleece Films
From forgettable to iconic
Golden Fleece Films is a production company without all the faff – creating content for brands and creators with a sharp focus on engagement and impact. With a background in both production and presenting across radio and TV, the team has a unique edge in crafting viral content. They needed a brand identity that reflected their expertise, energy and unconventional approach.
Client
Golden Fleece Films
Services
Brand Identity Design Merch Design
Industries
Content Production
Date
2024
The rebrand transformed Golden Fleece Films from a generic, forgettable logo into a vision-driven identity that truly represents their mission. At the heart of the new identity is the ram’s horn – a direct reference to their name, inspired by the pub where the company was founded. More than just a nod to their origins, the horn also doubles as a circular buffering icon, subtly acknowledging their expertise in online and social media content creation. This fusion of meaning creates a brand mark that is both distinctive and relevant. Their previous logo, sourced from a generic design platform, failed to capture their youthful, dynamic target audience. The new branding moves away from clipart-style visuals, opting instead for a bold, memorable aesthetic that positions Golden Fleece Films as a leader in modern content production.
The impact has been immediate – the fresh identity has strengthened their brand recognition, instilling confidence as they pitch for high-profile projects. With a look that matches their innovative approach, Golden Fleece Films is now primed to make an even bigger impact in the digital content space.
