What follows
Branding built for momentum
Hannah, Founder of What Follows, approached James to help develop her brand from the ground up. She wanted a fresh, punchy look to match her innovative approach to startup communications. The goal was to create an identity that would reflect the energy and momentum that great PR and marketing can generate.
Client
What Follows
Services
Brand Identity Design
Industries
Communications, PR
Date
2023
From the outset, I collaborated with Hannah through a brand workshop, exploring a range of concepts to shape the foundation of What Follows. We landed on a bold logomark that symbolises toppling dominos – a visual metaphor for the powerful domino effect that effective PR and marketing create. To match this dynamic identity, I developed a bold and crisp colour palette that reflects Hannah’s personality and forward-thinking approach. The custom logotype reinforces this distinct, energetic feel while ensuring strong brand recognition.
The suite of assets has been rolled out across the What Follows website, with a full set of brand guidelines provided to ensure consistency in future campaigns and communications. The result is a brand identity that stands out, captures attention and propels What Follows forward with confidence.
